“Made in Germany” is no longer dour
“Made in Germany” has been a compelling sense of own precision, the only label, but sometimes it will feel a little serious small small square.
But the German senior eyewear brand Mykita made a complete turnaround: not only to retain the integrity of the “made in Germany” precise and detailed, and is completely opposite of “dour” — the design is very avant-garde.
Each pair of glasses Mykita by craftsmen all Handmade. With the hinge design, exquisite replace screws; with a special 0.5 mm ultra thin steel, lightweight and sturdy build frames; all lenses from “fellow” Cai Si, in order to provide perfect protection of ultraviolet light and glare.
3 Mykita 2017 lookbook
3 Mykita 2017 lookbook | DECADES series To the old classic, cleverly translated into the structure of modern Mykita
The design of modern Mykita and pioneer, in addition to the Mykita Studio set up the conceptual design of high fashion glasses may also regularly, in collaboration with Maison Martin Margiela, Damir Doma, Bernhard Willhelm and other designer brands, launched a joint, a mirror
The Mykita Studio concept works
3 Mykita x Maison Martin Margiela
The Mykita x Damir Doma
Mykita love of innovation of technology and materials, for example, the Mylon line with 3D printing technology will rapid prototyping steel and nylon material powder mixture, explore can satisfy the needs of fashion and sports wear the glasses.
The most well-known eyewear brand niche
Denmark eyewear brand LINDBERG process for the production of the famous top, top only use natural materials, never mass-produced luxury, follow the principle of limited customization.
LINDBERG small, elegant and low-key, but there are a lot of “a great reputation” flash tag: the world’s first use of titanium glasses brand; the world can quickly get the most advanced customization; More than 30 years of manufacturing glasses have never used a screw The world’s first vice; no rivets, no welding point, no screws, the whole frame weighs only 1.9 grams without glasses also from its hands……
3 LINDBERG 8401: round big box with retro round lenses, don’t pick the face, and full of unique sense of style
LINDBERG Sunglasses with optical glasses as the prototype, organic titanium material and top plate using natural light, flexible and adjustable frame, “glasses should be perfect parts of the face, the architect background designer insisted:” see not the frame, but should face.”
No matter what a sunglasses, there are 4 kinds of shapes Nose and 3 kinds of length The leg will be optional – l’optique they adjusted to the most suitable for your posture, make you uncomfortable to forget the existence of the side of the ear nose.
Jacques Marie Mage
The standard for builders of the “New-Classic”
Losangeles brand Jacques Marie Mage Each pair of glasses by hand, like the story of Arts and crafts. They are precision and meticulous, and solid, heavy, With the blessing of modern design , but insisted on retaining all belong to The old-fashioned and retro chic, Always hidden some no need to let others know like “Mensao” small details .
“New-Classic” The texture from Mage Choose the one and only Mr. private factories, one in Japan, one in Italy, they took their own character, in a subtle way to redefine the glasses manufacturing.
3 Circa series
Cooperation with Japan Circa series of precious ancient craftsmen, one by one, build using Japan glasses manufacturing golden age “antique” technology. For example, the hardware part of the precious metals, by hand polishing, the lost wax casting method — these are the ancient method of making hundreds of years ago.
3 Circa series
Italy made Vanguard series pioneer sense, The use of fine wood, mother of Pearl and fair trade horns and other top natural materials, the precious material lamination process exclusive Jacques Marie Mage Have a mixed color combination of extraordinary ability.
Jacques Marie Mage Each pair of glasses to manufacture “craftsman system” standard By design, the highest level of production can last a lifetime and incomparable quality control for the manufacture of glasses From concept to completion, Each side Jacques Marie Mage Go through at least 100 hands touch “” Or, with Italy’s imagination and freedom, or with The Edo period Japan’s delicate Oriental sense Subtle, Balance and eternal.
Cutler and Cross
A strange flavor of England
Founded in 1969 the British Cutler and Cross eyewear brand, each side are not logo or what conspicuous landmark elements, Even the name also use only simple numbers Instead, But it will never escape from other frames but Gentlemanliness thick flavor, not strong, interesting, subtle and strange feeling.
Cutler and Cross Use only the top plate of Italy, each side in Italy private factory KaldoreiThrough the 42 steps Handmade – From 1960s to 1990s, Princess Diane Audrey Hepburn, the “Notting Hill” in Julia Roberts, then a handsome British outfit by everyone to resolve the numerous “trump card” in the agent ” Kingsman ” And wearing are Cutler and Cross.
3 Cutler and Cross Museum
It’s like a shop in Knightsbridge Cutler and Cross exclusive Museum glasses, because here is devoted almost all brands launched since 1969, and Sweet is, Each pair of these vintage in a cupboard, as long as love can be customized.
Glasses, magazines, film clips in modern California dream
Young brand glasses GLCO ( Garrett Leight California Optical ) founder Garrett Leight is the United States glasses tycoon Larry Leight’s son, with his new way of “father son”, in 2012 the eponymous brand in California. Garrett Leight inherited the technology of top brand Oliver Peoples and the father of timeless classic aesthetics, exquisite plate and lens material, often with classic celebrities as inspiration.
But at the same time, he went to the bright and lively way of life in California for inspiration, adding modern elements in a vibrant agent for their own brands: mirror type young and lively, bright color of the tortoise shell or other material, or neutral style, it is easy to wear and easy to take.
It is worth mentioning that the GLCO not only relates to product Oh, they actively support those inspired their art: rented theatre, short support of local independent filmmakers; or “Spectacle” (the magazine publishing entity has been out of the ninth period.), the content of course “opera glasses”, but still more about California, the people here, the weather, their recipes, stories or life.
3 GLCO “Spectacle” magazine
Integration of science and philosophy of the eye accessories
Hongkong brand Percy Lau has been taking “accessories” as the starting point for an eye glasses design, the concept of breaking the “glasses” border, the scientific experiment and philosophical thinking into the accessories design,. She is never too observant of conventional standards. bold, a powerful and unconstrained style, and is full of a sense of visual experiment.Voicer also interviewed the designer
In addition to the accessories concept into “glasses”, Percy Lau also hope that through the design, to develop a new perspective to understand their own unique personality, or explore a new perspective to discover the world. These glasses may seem a bit strange sight, but all the work is through ergonomic adjustment.
The Percy Lau X Xander Zhou
Human nature, elements, cell division, chemical reaction or physical refraction law of light source and is aided in her design inspiration. In the design philosophy belongs to Percy Lau, imagination comes from natural “existence” — “Everything is inspiring under the sun” Up
New Orleans “with salt”
Krewe is a 2013 birth of the new tide brand sunglasses, its headquarters in New Orleans, (in addition to the familiar wings outside here but a mixture of) such as Indian, Spain, France, Britain and the United States and Africa many important sub cultural elements wondrousplace.
All of Krewe’s design inspiration comes from the local New Orleans, Whether it is natural or cultural construction, and residents have every little bit into it. and Krewe Instagram also used a unique “a scene of a mirror to tell us, the inspiration from life is all the details how to write into the color, shape and lattice in glasses.
Krewe has a unique retro metropolitan flavor design and Handmade details, From the classic retro round box to 1950s to the cat’s eye, square box irregular…… The frame style is very diverse.Plate made of all Europe come from as far away as Italy, printing patterns rich overhangs, it is much admired personalized supermodel stars PW a high rate of appearance favorite choice.
Wood ninety MUJOSH
The list of most people first choice
With the conventional domestic glasses shop” On the contrary, the ninety is a wood from glasses to store all full of fashion sense of vitality of the “local” brand. In Asian fit, easy collocation of the classic and cost-effective combination, very popular with young people.
It’s made of wood, nine, ten logo of the three Chinese characters combination, representing the initial product material from bamboo (wood), lasting quality, perfect shape (nine) (ten).
Recently, Mu ninety is through a series of creative and imaginative, limited by experimental style pop-up store and other forces out of space to create a field exciting brand upgrade.
The wood ninety Gallery art device 2017 S/S “Innocence” innocent
The ninety THE LAB wood laboratory project “second season” grand light
In 2017 the new concept of the theme of “Mirror mirror mirror”, wood ninety Combined with Framework Creative team to build a relationship between the girl and the theme of the video, “man in the mirror” narrated with the special angle and way, and her on the “I” of the concept of exploration.With a 30 seconds notice and feel it
▸ Ninety MIRROR 2017 “wooden mirror mirror” theme Video Trailer
Please go to watch the full video text reading
“Monkey see another monkey in the mirror,
But we can only see yourself.”
3 Wood ninety 2017 ” MIRROR Mirror mirror “advertising theme
But in the wood ninety 2017 new design, also follow the brand transformation, in the original classic, basic in many facets of strong modeling elements. For example, MEOW Collection in retro prevalent today, so from the last century in 50s by Marilyn Monro and Ellizabeth Taylor’s favorite cat eye sunglasses in the nose and return to the stage, showing the charm and wit.
MEOW ^ Collection
3 GEMINI Collection
GEMINI and Collection The Gemini symbol is a source of inspiration, with double beam details in the design, while the return “double-bridge” 1970s old glasses flavor, while another variable between staggered twin Hollow The interpretation of modern, double beauty.